TAKING A LOOK AT A FEW MEDIA TRENDS IN THE DIGITAL ERA

Taking a look at a few media trends in the digital era

Taking a look at a few media trends in the digital era

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Below is an intro to some current trends and practices in television and content viewing.

Recently, with the growth of digital media, the way in which individuals take in content has evolved substantially. For several years, traditional website television was the primary source of home home entertainment for many people. Nevertheless, ever since the development of streaming services, many viewers are averting from set up tv, especially among younger individuals. Rather, international media content analysis shows that more people are purchasing subscriptions to streaming services, which strongly affirms the shift in audience consumption habits. These services are popular for permitting people to enjoy the programs and movies they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming platforms as a prominent media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing interests in the industry.

In the present digital age, smart phones have come to be one of the most common instruments that individuals are using to view videos and access media. Nowadays, many social media channels are providing unlimited feeds of brief, chains of videos, that are growing in popularity among smart device users. In fact, statistics show that that globally, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms enable users to see a variety of selected content and react quickly, making these videos much more interesting and addicting than traditional media. Short form videos are also being used regularly for news and instructional functions, not just for entertainment. Consequently, this trend is changing the way individuals are actively seeking for and counting on to get info, in a much faster, shorter and more visual format.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form media content, the method by which individuals are getting their information is also evolving. Individuals are significantly turning towards internet news sources, rather than watching TV, to discover current worldly affairs. However, simultaneously, due to a continuous circulation of info, people are becoming overwhelmed by substantial quantities of content. In response to this, news organisations are re-engaging audiences by making short form content that is more clear and simpler to navigate. These days it is common to find news channels that have large followings on social media websites. This pattern can be verified by the CEO of the fund that owns Euronews, for instance. Using this technique has been necessary for providing individuals with trusted and authenticated news sources, in a form they can easily access.

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